How We Work With You
Because your goals, experience, and needs are unique our first step will be to take you through our Marketing Intelligence Assessment.
This questionnaire will give us a compelete, detailed view of not just your traffic or website needs, but more importantly your overall marketing mix and how SEO can enhance it.
The Marketing Intelligence Assessment will analyze the following areas:
- Benchmarks
- Overall Online Marketing Approach
- Additional Needs
- On-Page Optimization
- Sales & Lead Conversions
- Depth of Engagement
- Future Objectives
Once we receive your completed assessment, we will schedule a free consultation with you to discuss possible approaches to your campaign. Most of our client campaigns include varying combinations of the following strategies.
Common Client Campaign Strategies
1. Keyword Term Analysis
You will be asked to supply us with a list of the keywords and phrases you would like to target. We will do additional market research to determine a comprehensive list of all keyword terms searched on by your target audience to find companies like yours. We will analyze these terms to find those with the best search engine ranking potential.
Unlike keyword analysis tools that only analyze the number of websites indexed in a search engine for a particular keyword, we are able to determine the exact number of websites optimised for the keyword. These are the only real competition you face as you will quickly outrank, even with minimal SEO work, any website that isn't fully optimised for a particular keyword.
You may have found a keyword term that appears highly competitive, with millions of websites listed in a search engine's results. Don't be put off as this is not necessarily a problem. The converse is true with keywords with low competition - if the competing sites have been all well optimised for the term it is going to be harder to rank your own site.
In short, we consider more than raw numerical data when planning our SEO campaigns.
Once we've compiled our master list of recommended keyword terms to target, we will review the list with you in order to agree a final working document.
2. Content Creation
Content is key to any search marketing campaign. In our work we target three content factors:
- On-Site Optimisation. This includes visible content and source code. We will analyse your site code for errors that may prevent search engines from properly spidering your site. We will also analyse your site’s code-to-text ratio and other coding elements. Lastly, we will review and edit your visible content for optimal keyword density while maintaining sales effectiveness.
- Article Creation. We will produce one article for every keyword term included on the final agreed list. This can result in the production of anything between 200 and 400 articles. Each article is well written, informative, and engaging to ensure they add value to your visitors’ experience in addition to winning great rankings with the search engines.
Most importantly, we add these pages slowly over several months to ensure your site grows organically. This is a key element Google and other search engines look for when ranking a website
- Publicity. This is not traditional PR. Instead, we develop additional articles that pay particularly close attention to your target audience’s pressure points: the secrets they want to know, the tips they need to hear, the problems and solutions your company addresses.
These articles are not placed on your website, but are promoted to hundreds of other websites in search of compelling articles on your particular subject matter. This achieves two objectives: 1) each article links back to your website, earning you one-way links from authority sites, and 2) the more independent websites that discuss your company or publish an article written by your company, the better your reputation will be. Your potential customers will find your company discussed on other websites, or see that other websites have endorsed you by publishing your article. This all adds to increased credibility and trust.
3. Linking Strategy
In addition to the links earned through article promotion, we will negotiate links on your behalf. We will concentrate on sites with high Page Rank and traffic rankings as links from these are considered to be more valuable.
4. Social Networking
We discuss this in depth on our What is Social Networking page.
5. RSS Feeds
We will implement RSS feeds on your blog and/or article pages to keep visitors apprised of new content. Search engines will also be notified through your RSS feed every time a page is added to your site, resulting in faster indexing.
6. Tracking and Analysis
You will receive detailed reports on your rankings across the major search engines, as well as site traffic and visitor behavior. NB To provide this service we will need to place additional code from StatCounter on your website or have access to your own statistics program.
7. Traffic Conversion Optimization
We will run variation testing on web pages and analyse the gathered data in order to make recommendations regarding web improvements and changes which will, if implemented, lead to consistently improved conversion rates.
Pricing Models and Our Guarantee
We price each campaign on a per-client basis. Pricing is based on the the hours spent on your project and the strategies implemented. We appreciate that open ended contracts are not ideal for most businesses and for that reason we are more than happy to provide a proposal to work within your budget.
Our Guarantee: We cannot guarantee a certain number of rankings or that particular keywords will get ranked with particular search engines. There are simply too many variables to consider and anyone making such promises should be avoided at all costs. We are scrupulous about measuring improvements and we will cease to pursue a strategy if we believe no further benefit can be achieved..
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