What is Social Networking?

It used to be that the only reliable way to find information online was to use a search engine.

However, with the advent of what we call Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend.

The most recent instance of this is social bookmarking. Websites like Del.icio.us, Digg, and Furl allow users to share their personal favorites (bookmarks) with others. Users tag each bookmarked website with the keywords they feel are most applicable.

Now, instead of using a search engine to find information, people can search tags that will display all websites bookmarked with that specific tag. This amounts to a human referral or vote for the site and its relevance to the subject being searched.

Other versions of social networking include blogging social networks that index blogs based on the amount of incoming links those blogs have, as well as the tags associated with their posts.

The list of social network sites grows daily and the popularity of individual sites fluctuates. Facebook and MySpace could be described as social giants enjoying millions of unique visitors every month and yet few businesses or website owners have thought to penetrate this incredible resource.

New social media networks have emerged that are revolutionizing audio and video. These include YouTube and BlogTalkRadio. These mega networks allow citizen filmmakers and broadcasters to share their visions with the world and spread the word about what matters to them.

Few businesses realize it yet, but these media networks are potential goldmines operated by future Spielbergs, Bloombergs, and Oprahs - all potential broadcasters of your marketing message.

How Will Social Networking Grow My Site Traffic?

Experts tell us that social networks are starting to eclipse volumes in traffic from the major search engines Yahoo! and Google. It is thought that as much as 67% of all web traffic visits one of the social networking sites on a daily basis.

If your company is not actuve on any of the major social networks, you're missing out on the easiest, fastest way to access two thirds of internet users.

How Do I Get Involved in Social Networking?

Working with social sites is similar to working with the media. Give them a good story, secret, tip, or resource that they can pick up and run with and you’ll have an army of talkers spreading the word about you and your business.

This in turn translates into referrals, which convert into sales. Traffic which finds your site from a social networking site is already 'warm' and therefore much more likely to convert.

We target the most appropriate social networks for our client niche areas, through a variety of methods:

Article or Blog Promotion

We manage several blogs for our various clients (as well as article pages) that contain posts written purely to capture the imagination and interest of our client’s target market.

For instance, if you sell pet beds, gifts, and items, we will develop a series of blog posts or articles that discuss a controversial or “hot off the press” topic that pet lovers either find highly valuable as an information resource, or highly intriguing or emotionally stimulating. We will then promote it to various social bookmarking and blogging networks, as well as popular bloggers – who will then circulate the story and generate traffic back to your website.

Social Promotion

Particularly effective for clients who target teens, young adults, musicians, or other highly active social groups, we implement social promotion campaigns on networks like MySpace, FaceBook, Catch27, and CraigsList to spread the word about your business. Even if your business does not target the “myspace crowd,” we can almost always devise a creative campaign to get the net buzzing.

How Does Social Networking Work With SEO?

As more and more internet users begin to use tags to find information (a tag is a keyword that a human associated with a website, vs. a keyword that a search engine attributes to a website), search marketing professionals cannot ignore the growing dominance of the social networks.

However, we view the partnership between social networks and search engines as an excellent and balanced marriage as social networking gets you in front of people who no longer use search engines preferring to find their information through referrals or bookmarks/tags.

But the added, and perhaps more exciting bonus, is that while you grow in popularity with social networks like Digg and MySpace, your search rankings will continue to increase as a result!

Your popularity signals Google that you are an authority in your market according to your human audience.

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